President's Choice® Children's Charity PLEDGEs
$3 million to Breakfast for Learning to Help Ensure Children Attend School Well-nourished and Ready to Learn

Breakfast for Learning is pleased to announce its new partnership with President's Choice® Children's Charity as its National Premier Sponsor.  This collaboration will help support child nutrition programs across the country. President's Choice® Children's Charity has pledged $3 million over the next three years to help children and youth receive nutritious breakfasts, lunches and snacks.

“President's Choice® Children’s Charity is dedicated to improving the lives of children and that includes good nutrition. With the generous support of our customers and colleagues realized from fundraising efforts at Loblaw corporate and participating franchise stores and offices from across the country, we are thrilled to be able to donate $3 million to Breakfast for Learning,” said Galen G. Weston, Chair of President's Choice® Children's Charity and Executive Chairman Loblaw Companies Limited. “It’s true that breakfast is really the most important meal of the day and it’s especially significant for children, where eating well translates into learning well.”